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BASF: Lead Generation Solution

Real Success Stories in SEO, Lead Generation & Digital Marketing

BASF: WE CREATE CHEMISTRY

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees contribute to the BASF Group’s success worldwide. Our business comprises the Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions segments.

What is LGS?

A powerful digital lead generation tool designed to help SBUs (Strategic Business Units) expand their reach and generate new leads from a broader geographic market area.

It serves as a practical and cost-effective internal digital marketing solution that complements existing sales channels and digital platforms.

Visit BASF Promotion

For the, BASF Promotions website support

Here is a clear and concise scope of work focused primarily on development and marketing:

1. Content Creation & SEO Optimization

  • Develop high-quality, SEO-friendly content targeting BASF’s audience.
  • Optimize all pages with relevant keywords, metadata, and alt tags to enhance search visibility.
  1. Digital Marketing Strategy
  • Define a targeted digital marketing plan, including social media integration and email marketing.
  • Set up retargeting campaigns and digital ads to reach a broader audience.
  1. User Experience (UX) & Design
  • Design an intuitive, user-focused layout that enhances engagement and conversion.
  • Ensure the website is mobile-responsive and user-friendly across all devices.
  1. Analytics & Performance Tracking
  • Integrate Google Analytics and tracking tools to monitor visitor behavior and campaign success.
  • Set up conversion tracking for key actions like form submissions and content downloads.
  1. Lead Generation & Conversion Optimization
  • Implement lead capture forms, call-to-actions (CTAs), and interactive content to maximize conversions.
  • Test and refine CTAs to improve user flow and engagement.
  1. Post-Launch Marketing & Support
  • Launch social media and content campaigns to drive traffic post-launch.
  • Provide ongoing support and updates to keep marketing efforts aligned with BASF’s goals.

This scope will ensure a comprehensive approach to development and marketing, highlighting BASF’s solutions effectively.