Lead Qualification and Nurturing

Lead Qualification and Nurturing: The Madasyn Approach

The Key to Qualifying Quality Leads Quickly

Lead qualification and nurturing are two of the most important processes in digital marketing. Lead qualification is the process of identifying which leads are most likely to convert into customers, while lead nurturing is the process of building relationships with those leads and moving them closer to a purchase decision.

Here's how we do it at Madasyn

Where Creativity meets Strategy

1. Define your ideal customer profile (ICP
2. Score your leads.
3. Route your leads to the appropriate sales team.
4. Provide valuable content.
5. Segment your leads.
6. Automate your nurturing process.
7. Speed is Key
8. Backend Team Management

Efficient and effective

The backend team can be facilitated by Madasyn on a monthly fee basis, the client needs to provide the necessary training for Products and relevant business specifics. Madasyn can also develop a special process for managing leads that is efficient and effective.